CRYSTAL L. COLBERT - CREATIVE DIRECTOR, GRAPHIC ARTIST, WEB DESIGNER

Bachelor of Science in Professional Technical Communication SUNY Institute of Technology, Marcy, NY
Associate in Applied Science, Graphic Arts, Technology and Design Mohawk Valley Community College, Utica, NY

I specialize in conceptualizing, creating, designing, directing and organizing print, digital media and web based marketing collateral. I manage large budgets and project teams to strategize marketing campaigns with experience managing media buyers and agencies for digital and print advertising, radio and television. I have strong skills in concept development, layout composition, color theory, typographic design, web design, content management software, creative and technical writing and editing. I meet strict deadlines, manage teams, oversee large projects and have excellent customer/client relation skills.

Artists Touch, Owner – New York

• Corporate Branding – Focus group moderating, strategy, logo creation, style guides, launch
• Graphic design – Conceptualizing, designing, creating and preparing for final production
• Web design – Design, build and maintain websites, implement search engine optimization, web analytics, social media and other multimedia materials
• Management – Strong management skills with budget, team members, ad agencies and media buyers

I create printed and digital media for my clients from the sketch board to the final launch. My knowledge base is broad, encompassing graphic and web creation, large marketing budgets and campaigns to include printed collateral, web sites, radio and television.

Using Adobe Web Premium CS5 Software, QuarkXPress8, CMS Software, Microsoft™ Office products I create, layout and design printed and digital media. I build web sites, monitor analytics, implement search engine optimization and monitor SEM. I have experience creating PowerPoint’s, art for banners, brochures, photography and manipulation of photos, writing for technical and creative projects, editing and laying out books for printing.

My research experience as a focus group moderator includes gleaning key information from target audiences in the early stages of designing new products, concepts and ideas as well as corporate strategy for branding. It has given me a greater ability to understand the impact of design versus sales. To better serve my clients I take part in brainstorming sessions working with developers and designers to create advertising campaigns for new products and branding goals

Clients include but are not limited to:
United Technologies Corporation, Carrier Corporation, Carrier University, Bynum Training Center, Bryant Heating and Plumbing, Software Systems Network, Greening USA, WebMasterDeveloper.com, Honeymoons-Vacations.com, Goehausen Inc., Hillsboro Garden Club FGCNYS, Theresa Girouard Esq., Human Electronics, Roughing it Smoothly, Nelkennels, McConnelsville Community Church, The American Legion, United Church of Camden, Master’s Touch Chorale, musicians, hospitals and local clubs and charities.